Eric worked for many years in the industry within Anglo-Saxon groups and wanted to bring his own French vision of the sporty chic city sneaker.
Above all, an innovative product, different and identity but also a clean product, almost classic in terms of design xhile maintaining the comfort and relaxation of the sneaker city as invented by our American friends.
2018: the year of renewal
In 2018, Eric made a strong and radical choice by placing the brand in a contemporary, almost genertional dimension. He switched the entire production in France and made the final choice of irreproachable quality while offering products as environmentally firendly as possible.
In parallel, Eric has associated the brand with NGOs, creative artisans or artists who, like him, have decided to accompany or impulse these changes that will transform the 21 st century.
These new collections and collaborations are available on the brand's website since December 1, 2018 in preview and you can also find them in the brand's sales points parteners.
For those who wnts to support us in our product and philosophical approach and want to join us, we have created a community of barons to which you can join us.